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外贸开发信福利帖外贸公司生产厂家和个人SOHO的业务员都有份

2019-11-10 02:35:36 | 来源: 射击游戏

可能市面上的大部分开发信写作指导都是泛泛的,并不具体到你是来着外贸公司,生产厂家还是个人SOHO,而这些指导可能就会了局限性,还可能误导初来乍到的外贸小白。所以今天小编想带大家认清自己的优势,然后更好的选择最适合自己的开发信写作攻略。附邮件模板哦。

外贸公司

相比SOHO,外贸公司有更强的资金、货源和人力优势。相比生产厂家,外贸公司的产品品种更多,信息更快,经验丰富,关系广,服务更专业。所以作为外贸公司的业务员,你的优势非常明显,这时候你要结合对客户的了解,市场的需求和竞争对手的优势,来筛选出自己最突出最吸引客户的优势。

模板:强调公司的服务经验:

客户痛点:由于时差和专业度,很多客户的问题不能得到及时有效的回复

标题:Regarding XXX [product] Can You Get Your Questions Answered on the Spot?

内容:

Do you have this same problem?

When they decided to switch to our company my clients often told me that whenever they had questions regarding their [product] orders from their former suppliers in China they always had to wait some time to get a straight answer. Sometimes the wait could be days or even weeks. And the answers were often in incomprehensible English.

If so please switch immediately to us to avoid your further troubles and frustrations.

The fun begins…

For you we do…

生产厂家

国内的生产厂家以中小型为主,这就导致拥有进出口权的生产厂家很少,大部分都是通过外贸公司办理出口业务。所以拥有进出口权,就是你区别其他生产厂家的优势。而相比外贸公司,你们对产品的技术和质量的把控和了解,既能保证你在竞争中的价格优势,产品调整或者个性化设计,还能保证客户的问题能够在第一时间得到解决。

模板:强调产品优势

客户痛点:中间商赚差价,耗时间

标题:Is There a Middle Man Standing Between You and Your [product]?

Get rid of the useless middle man! Especially in this fast changing information age.

We finally cut them all two years ago. With less complicated communication our clients are doing great now. Nine years ago almost all the [product] we made were exported through those so-called Import & Export Companies. Today we sell directly to the importers like you 100%.

First you can save about 10% to 50% of the cut those middle men taken in the past…

Second the service you are getting…

Third the product you’ll see…

Last but not the least…

个人SOHO

相比外贸公司和生产厂家,SOHO在人力、财力和资源上都不占优势。但是个人做外贸的一般都是业务熟练有一定客户基础的业务员转行的,所以他们的经验丰富。而且个人做外贸的开发成本低,时间自由充裕,可以随时帮客户解决问题,优势也不容小觑。

模板:强调工作细致,随叫随到

客户痛点:24小时服务加上被重视优待的特权

标题:Can You Reach Your Current Chinese Suppliers at 4 p.M.?

It’s a global village but unfortunately we still have time zones. Most of the time if you want reach your suppliers in China later in the day you can’t get an answer of your questions no matter how big or small it is until the next day when they get up to work.

Not me!

You CAN reach me any time. Here is my always-on personal cell phone XXX and it’s your 24-hour hotline. There is no question too small or too big. I will and can do whatever it takes to resolve it as soon as possible for you. After all I am working for myself and you clients are my bread and butter.

plus …for example…

And plus…

And finally I would like to say…

外贸开发信福利帖外贸公司生产厂家和个人SOHO的业务员都有份

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